Blog: A Response to Artnet News magazine
Posted on October 01 2019
The most recent Artnet News magazine has a cover story headline titled “Art As Industry.” I ask, “Is art an industry? Should art be considered an industry?”
In the past, there are those who believed that art would be compromised/ controlled if it was: created for money, controlled by what others liked, what was popular, a particular content, a particular color or if it matched your sofa. What controls industry? According to the online dictionary, industry is defined as: “economic activity concerned with the processing of raw materials and manufacture of goods in factories..” Has the studio become a factory? Is art the manufacturing of goods? If art is an industry and industry is controlled by money, then, would art be controlled by what sells and what doesn’t sell?
So does money determine the value of art today? Is that what ArtNews is implying? This entire issue of ArtNews was filled with quotes about money. The money spent justified their claim that art is now an industry. One section was labeled “Record Breakers” with the subtitle: “Here are the Most Expensive Works of Art Sold at Auction in the Past 30 years.” They had statistics on the highest dollar amount spent on a single painting of a living artist and of a dead artist. They had statistics and pricing from art auction houses, galleries, and art museums. They talked about the business of art collecting.
You get the idea. After reading the entire issue, I was convinced that the values that controlled the concept of art were not as I used to think they were. I used to think art was uncontrolled and ungoverned, but ArtNet Magazine is suggesting there is a shift of how we value art and that art is now controlled by auction houses, galleries, collectors and what is popular.
Living in a capitalist country, this is what capitalism is all about, the dollar. But is it really? Capitalism is a social system based on the recognition of individual rights, including property rights, in which all property is privately owned. Capitalism is also about the choices we make. So, I ask, “Don’t artists privately own their ideas and thoughts that they create from?” The answer is simple; no, they don’t. Frequently, an artist’s ideas and visual form are focused on thoughts and ideas for others. The problem today is how to identify a unique idea, a one of a kind idea, and call it your own. How does an artist keep their unique selves and at the same time, survive within the industry?
Haven’t I always addressed art as an individual pursuit? Shouldn’t this individual pursuit be part of the value of art? Isn’t this why so many folks want to understand the arts and be a part of them, not only as ArtNet news claims as an industry, but for the pure sense of uniqueness and individualism?
There is something concerning in the notion of art as an industry for me, and that is the concept of collectivism: in collecting. Markets thrive on collectivism. But those who are at the top thrive on independence and individualism. How do artists remain at the top and not lose their independence, their individualism or their soul if they choose to survive through industries and markets? I think of Jean Michel Basquiat and what happened to him as an excellent example of losing one’s soul and becoming part of the market.
If the value of art is based on the dollar and as ArtNews suggests, it has become an industry, a collective industry. Then, I am very concerned for what will happen to the concept of art in the future. Will it still exist as unique and individual? Does someone collect because they, too, are individuals and can relate to a work that was created by an artist?